Mr Elwood brings a wealth of experience and knowledge.I was the Founder of KanMac™ Electric a Canadian company working in conjunction with McMaster University and MacAUTO. As well, he his the Founding Chair – Board of Directors for Electric Mobility Canada (EMC) where he chaired and co authored Canada’s Electric Vehicle Technology Roadmap. He also started the HUB Committee which is a Federal group that works to implement the Roadmap and tackle and streamline issues between business and government. He has sat on a number of boards and committees both at the federal and provincial level of Government in Canada and the United States, so ultimately bringing a long list of political contacts and a vast knowledge of how to work with Governments here and abroad.
Over the years he has lead a number of SME through Whole Branding Sessions with a very keen focus on delivering results to companies that need to establish them in the brand space. Companies such as Rea Magnet Wire, AddEnergie Technologies’, Planit Hockey, Trilogy, Laylor Performance Systems, Dark Horse Sport and Canadian Institute for Electrification have all benefited from Michael's extensive branding advice.